Would you like to know more about chicory?

Chicory is a plant that originally grew in ancient Greece and Egypt, and that was later cultivated in Europe in the middle ages. There are several varieties of it, and some are used to make coffee substitute.


The root of this variety, which is a bit bitter, is cut or grated and then roasted, to turn it into coffee substitute. It was done for the first time in The Netherlands around the end of the 17th century. Then the drink arrived in England, Belgium, France...

Chicory drink became very popular in France in the 19th century at a time when coffee was hard to find, and during the two world wars to replace coffee that was also hard, if not impossible, to find. 

Nowadays, this coffee substitute is particularly popular in Belgium and the North of France, but it is drunk everywhere. 

In the 1960s and 1970s, France (and/or Belgium ?) TV viewers could see the adverts of a brand of chicory where you could follow the adventures of Marc and Dominique, two very popular twin browers who used to drink a bowl of Chicorée every morning, and actually grew up in front of the cameras:

You might be interested in this vintage Chicorée box, now for sale on Retrofanattic